Week 1 & 2: Introduction, The Diffusion of Innovation Curve

In the introduction to the Fashion Forecast module, we learnt that fashion is defined by a number of factors - luxury, communication, culture, lifestyle & identity.

Thus, these factors also come into consideration when forecasting trends for the upcoming seasons. In particular, lifestyle and culture play imminent roles in influencing future trends and styles. Changes in demographics and psychographics will inevitably affect future trends.

Forecasting fashion requires utilizing innovation and creativity in one's concepts.

The diffusion of innovation curve 

(from the Trend Forecaster's Handbook)

Innovators and Early Adopters are crucial to identify as they influence the public, and thus the global hive mind.

Within the weeks to come, I hope to identify and place people on this map as we discover more new trends.