We spent a session conducting secondary research in the library, by consulting journals and other publications. I found that most trend-forecasting journals are evidence-based and not dictatorial. This is undoubtedly the preferred and more respected method as forecasting in itself is based on research - as per weather forecasters do!
The journal I liked the most was International Textile Report, as it provides textile trend reports along with runway images of designer who utilized the aforementioned textiles. It showed the many different ways one fabric could be used, thus a trend need not be common worldwide or become stale. Furthermore, it portrays my deep-rooted belief that fashion is an art form. With numerous designers using the same fabric in 20 different ways, styles, cuts and manipulations, it is awe-inducing how a little creativity can go a long way, and that we always have something to learn from each other.
ELLE (Decor) is dictatorial rather than evidence-based, which narrows the scope. However, it is a good source of inspiration and suggests different styles and colour schemes although it is not a reliable trend forecast.
Campaign Asia-Pacific is more business-based and corporate, with interesting branding activities identified and new trends in technology. This is a good source for my discipline, Fashion Merchandising & Marketing, in regards to studying the hard facts and incorporating these techniques into my own work. However, it can also be classified as a forecast journal as I believe new trends that catch on will stay for a period of time, especially in the business environment. For example, social media has been prevalent in society for over a decade with no sign of waning. New trends identified such as sustainability will in turn persist for years to come.
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